WELCOME TO JACK-IT-BAG
jack-it-bag is a London-based brand offering stylish jackets that convert quickly and easily into neat compact bags. Our mission is to create stylish outerwear with dual functionality, which will look good and fit seamlessly with modern on-the-go lifestyles, as well as liberating today’s style-conscious, multi-tasking woman.
The dual functionality of the jack-it-bag is achieved through clever use of zips, which aesthetically create beautiful design detailing on the jacket but functionally ensure that valuables are secure and the conversion from jacket to bag effortless.
FREEDOM TO LIVE LIFE
The jack-it-bag works with your lifestyle so that you have the freedom to live life. For night owls, our classic jackets turned evening bags are a party essential – both for keeping you warm and your possessions safe. And for chilly mornings that turn into warm sunshiny days, the jack-it-bag versatility ensures that the changeable weather doesn’t hamper the day. And for all you jetsetters, well your luggage with jack-it-bag just got a whole lot lighter!
HOW IT ALL BEGAN
Inspired out of concern for her daughters’ wellbeing on chilly nights, when they would insist on going out to clubs and gigs without a coat, our founder, Jo, set out to create the world’s first burden free but totally wearable party jacket. Sat at the kitchen table, with a box of pins and a sewing machine, “mumpreneur” Jo developed and patented the prototype, which would end those family disputes and provide a warm, chic, safe alternative for fun-filled nights out.